I began my career in graphic design in 1996 as an in-house graphic designer. I then moved on to work for several advertising / design agencies. After a retrenchment in 2001, I had the opportunity to work on a freelance project. I decided to take it on, registered for an ABN and haven’t looked back! Since 2007 I have been working from my own studio. And I love it!
Why “88 Jordon Avenue”? 8 is my favourite number. I love butterflies, and in my mind, "88" kinda sorta fits into the shape of a butterfly. I used to really like the name Jordon and wondered if I’d prefer that to Pam. Design is about finding the right Avenue to show off an idea, a product, a service, information, etc. Put them all together and you have 88 Jordon Avenue.
My mission is to use my business to improve your business
What's in it for you, as a client of mine… An experienced and friendly service that will result in a quality design with a clear focus and easily communicated message. It's not only important that the design looks awesome, it has to be functional as well. And correct. All these details are important to me. The approved design will be supplied to you as the file type required, in time to meet your deadline. Working always improves my business. So I always want what I produce to help improve my client’s business.
Some kind words
Gene Rivers (Adulting Unlocked)
"Pam is awesome. She is nice, professional, timely, and a superb designer. I'm always excited to see her work come back to me."
Patrick Murphy (Seeing Human)
"Great design! Communication was fantastic, she’s open to feedback, and very responsive to what I needed. She even made a suggestion to my original brief that I ended up liking a lot and made the whole thing better."
Walker Luxury
"Great and easy to work with."
Anja Erntgaard (Fig & Friends)
"Pam did a fantastic job. Her design stood out from all the others and she had really thought about how to illustrate my idea. Collaboration was smooth and she was very flexible and delivered on time."
Artichoke Design
“Pam is nothing less than a god when it comes to print design & layout. Her attention to detail ensures she dots every ‘i’ & charms every ‘t’. Reliability is her key strength.”
The IP Academy
“We were in a spot and needed our magazine designed quickly. In talking to someone in the industry, we were referred to Pam Sorenson of 88 Jordon Avenue. Within two days they produced for us the most amazing designs! We will definitely be bringing them more work. If you are looking for a high level designer, then I would highly recommend 88 Jordon Avenue.”